Lõppeva aasta veebinarid maailma tipptegijatega: mida toob kaasa 2022 ja kuidas võita Z-põlvkonna südameid?
World Federation of Advertisers (WFA) tegi kokkuvõtte 2021. aasta kõige põnevamatest veebinaridest. Teemade ring on lai ning sõna saavad oma valdkonna täielikud tipptegijad kogu maailmast.
![](https://turundajateliit.ee/wp-content/uploads/2021/12/stephanloerkewfanewssmall-e1640677238668-960x480.png 960w, https://turundajateliit.ee/wp-content/uploads/2021/12/stephanloerkewfanewssmall-e1640677238668-480x240.png 480w, https://turundajateliit.ee/wp-content/uploads/2021/12/stephanloerkewfanewssmall-e1640677238668-760x380.png 760w, https://turundajateliit.ee/wp-content/uploads/2021/12/stephanloerkewfanewssmall-e1640677238668-1024x512.png 1024w)
Et WFA veebinaride seas paremini orienteeruda, avaldame 2021. aasta kokkuvõtte ka TULI portaalis. Veebinaridele saavad ligi kõik TULI liikmed ja nende töötajad – selleks tuleb luua endale konto WFA koduleheküljel.
- Economist Impact presents The World Ahead: 2022 with Tom Standage, Deputy Editor of The Economist
- Gaming Demystified 2021 with James Redden, Managing Director Asia Pacific at 2CV
- Marketing and sustainability: Bridging the gaps around the world with Rupen Desai, Global Chief Marketing Officer, Dole; Ana Maria Henao, Global Vice President of Marketing, Pepsico; Rob Dreblow, Global Head of Marketing Services, WFA; and Ioana Danila, Marketing Insights Manager, WFA
- Preparing for digital media’s privacy-first future with Katie Eyton, Chief Ethics and Compliance Officer at Omnicom Media Group, and James Aylett, Managing Director Technology at Annalect
- Implementing effective supplier diversity programs with Denis Budniewski, Director of Marketing, Agency Strategy & Production Transformation at Verizon, and Simon Francis, CEO of Flock Associates
- Diversity & Inclusion in the Production Landscape with Camelia Cristache, Senior Communications Manager and Diversity & Inclusion Lead, WFA; Sue De Lopez, Chief Growth Officer, Advertising Production Resources (APR); Traci Dunne, Strategic Consultant, APR; and Cath Cimei, Chief Opportunities Officer, MurphyCobb & Associates
- Navigating global media demand and pricing – 2021, 2022 & beyond with Mark Gallagher, EVP Global Investment at Omnicom Media Group
- Global Marketer Week 2021 recorded sessions. For this year’s WFA Global Marketer Week which took place remotely on April 20-22, the top names in the marketing industry took on some of the toughest challenges marketing has ever had to face, including online hate, diversity & inclusion and the climate emergency – while of course driving marketing effectiveness.
- WFA virtual event with the Marketoonist with Tom Fishburne, Founder & CEO of Marketoonist, in the build-up to Global Marketer Week 2021
- Can marketing be a positive force for change in a post-COVID world? with Patricia Corsi, Global Chief Marketing & Digital Officer, Bayer; Rupen Desai, Global CMO, Dole; Paul Kemp- Robertson, Co-founder, Contagious; Stephen Kehoe, President and CEO, Asia-Pacific, Edelman; Arba Kokalari, Member of the European Parliament; and Helena Leurent, Director General, Consumers International
- Digital media and the demise of identity with Ari Paparo, CEO of Beeswax and Gerry D’Angelo, VP Global Media at Procter & Gamble
- Shortcutting your marketing transformation with Nick Broomfield, Executive Director & Global Client Lead at Dentsu SCHEMA
- How to win the hearts of Gen Z in 2021 with Timothy Armoo, CEO of Fanbytes, and Jan Nixon, Senior Marketing Manager-Youth at Public Health England
- Brand building in uncertain times with Pablo Gomez, Chief Digital Officer and Media Lead – Insights Division at Kantar NASEAP, and Irene Joshy, Regional Creative Head at Kantar Insights APAC
- Building your brand in an eCommerce environment with Pablo Gomez, Chief Digital Officer and Media Lead – Insights Division at Kantar NASEAP
- Growth Metrics – shift from a savings outlook to a value creation approach with Simon Francis, CEO of Flock Associates; Mike Campbell, Head of International Effectiveness at Ebiquity; Simon Tilden, Senior Consultant at Alchemists; and Vlad Komanicky, Founding Partner at Alchemists
- Managing your sponsorship initiatives post-pandemic with Ian Malcolm, President & CEO of Lumency