The rising value of the most overlooked title in Estonia: Strategic Planning
Senior Strategic Planner Nilay from Zavod Advertising has marked down her key takeaways following her attendance at the Making Sense 2022 conference. She highlights that the event had a refreshing focus on the value of strategy and the importance of data interpretation, thanks to the brilliantly picked keynote speakers. “I hope that the industry leaders can benefit from this momentum to take a moment and reconsider the value of strategists in the Estonian advertising ecosystem.”
