27.08.2021

The winners of the Golden Egg 2021 – see who earned the coveted winning eggs

The best of the best in the field of marketing were announced at the Golden Egg award party at the Põhjala factory on 1st of July 2021. In a spirited award ceremony, the winning eggs were awarded to the most powerful actions and creators in the fields of advertising, design, digital advertising, public relations and event marketing.

Kuldmuna 2021

The best of the best in the field of marketing were announced at the Golden Egg award party at the Põhjala factory on 1st of July 2021. In a spirited award ceremony, the winning eggs were awarded to the most powerful actions and creators in the fields of advertising, design, digital advertising, public relations and event marketing.

A record number of 983 works were submitted to the creative competition this year, among which the most popular categories were websites, branding and outdoor media. The theme of this year’s Golden Egg was the “Year of Handicrafts”, which sums up working remotely and coming up with creative approaches while in home offices. 

The winners of 46 Golden Eggs, 52 Silver Eggs, 63 Bronze Eggs and 7 Special Eggs were announced at the Golden Egg Awards Party. Tabasco was awarded the title of the Golden Egg 2021 advertising agency, Unt & Co. was declared the design agency of the year, Velvet was the digital agency of the year, Optimist PR the public relations agency and Jolos the event marketing agency. The Estonian Sexual Health Association received the award for the best client 2021. 

The Grand Prix was earned by Estonian Autosport Events and Unt & Co.

Rain Teimann, the leader of Vatson & Vatson, one of the most legendary agencies in the early days of advertising, was recognized for its contribution to the Estonian marketing sector.

Within 48 hours, the participants of the Taeva Pesamuna youth competition had to come up with an advertising campaign for the citizens’ initiative “Teeme pai”. The winner was the work “Sinu panusel on jõud” (eng. Your contribution has power”) by Yelizaveta Karavayeva, Rezete Karu, Anna Leena Tae and Alexander Vyunov.

The Golden Egg 2021 was supported by Taevas Ogilvy, Delfi, JCDecaux and Omniva.

The organizer of the Golden Egg, the Estonian Marketers’ Association (EMA), is an association uniting all marketing professionals, whose mission is to raise the awareness of local entrepreneurs and the entire Estonian society about various aspects of marketing.

The Golden Egg Festival, initiated by the Estonian Association of Advertising Agencies in the 1990s and later passed by EMA, was born out of the desire to highlight those talented Estonian teams that can successfully push the barriers of the local advertising and marketing world. The Golden Egg, now in its 23rd year, is thus the oldest and most prestigious advertising competition in Estonia, whose prizes have a real weight in the eyes of the public, subscribers and competitors.

GOLDEN EGG 2021 WINNERS

 

FULL AWARD CEREMONY GALLERY

 

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