The rising value of the most overlooked title in Estonia: Strategic Planning
Senior Strategic Planner Nilay from Zavod Advertising has marked down her key takeaways following her attendance at the Making Sense 2022 conference. She highlights that the event had a refreshing focus on the value of strategy and the importance of data interpretation, thanks to the brilliantly picked keynote speakers. “I hope that the industry leaders can benefit from this momentum to take a moment and reconsider the value of strategists in the Estonian advertising ecosystem.”
Making Sense conference 2022
This year’s meeting puts a spotlight on effectiveness – we will focus on sustainability, creativity, and the use of data. It’s the joint effort of agencies and clients that will take the industry to the next level! Making Sense will be held in Tallinn, Estonia, in the heart of Telliskivi Creative City, at a cozy venue called Erinevate Tubade Klubi (Club of Different Rooms).
The winners of the Golden Egg 2021 – see who earned the coveted winning eggs
The best of the best in the field of marketing were announced at the Golden Egg award party at the Põhjala factory on 1st of July 2021. In a spirited award ceremony, the winning eggs were awarded to the most powerful actions and creators in the fields of advertising, design, digital advertising, public relations and event marketing.
Golden Egg Winners Announced at 2020 Virtual Creativity Festival
If today’s situation in the world separates us, then creativity unites us. For the first time in history, the Baltic region’s largest and most prestigious creativity festival, the Estonian Marketing Association’s Golden Egg (Kuldmuna in Estonian), presented its awards via a live-feed webcast.