Blog
OFFF Tallinn Announces First Speakers
OFFF Tallinn, the international festival celebrating creative excellence in design and digital culture, will make its Estonian debut on June 9–11, 2027. The festival has now revealed its first speakers, along with its visual identity and theme, “Attached”, created by Estonian creative agency Sweep.
Polaroid’s Head of Brand Strategy Dovile Banyte on the viral campaign: “We weren’t thinking about how to sell the product, but why we exist in the first place”
Are people fed up with digital life? At least, that seems to be the case judging by how people have responded to Polaroid’s recent campaigns. As an analogue camera brand, Polaroid is encouraging people to live a more analogue life – and its target audience seems to like the idea. Head of Brand Strategy Dovile Banyte, who will speak at the Baltic Brand Forum in September, talks about the company’s philosophy and how she came to work for the legendary brand.
KAGU Expands: Kärt Tomp Joins as Creative Network Lead
The Estonian Marketing Association’s former Communications Project Manager, Kärt Tomp, joined KAGU on September 1. Her role is to lead and support KAGU’s network of creative talent, develop the agency’s creative network, and contribute to the growth of an open creative economy. All with one goal in mind: preparing KAGU_the_agency to expand its international reach.
Global design festival OFFF makes its debut in Estonia
The internationally acclaimed design and creativity festival OFFF will take place in Estonia for the first time on 9–11 June 2027, bringing its unique blend of innovation, collaboration, and inspiration to Tallinn. The festival serves as a global meeting point for leading voices and emerging talents across art, design, and digital culture.
Sweep, Design Agency of the Year: Our mindset is that we’re always willing to challenge our own beliefs about what it takes for a brand to succeed
This year at the Kuldmuna (Golden Egg) Festival of Creativity, Sweep, celebrating its fifth anniversary, was awarded the title of Design Agency of the Year. In this category, they won one gold, three silvers and four bronzes. Sweep’s partner Siim Nikopensius and COO Sandra Ollik talk about how they find clients abroad and what changes lie ahead in marketing.
EIS, Client of the Year: Breaking into international markets is becoming increasingly difficult as countries compete more aggressively than ever
“The country’s biggest challenge is overall visibility,” says Kadri Gröön, head of marketing and communications at Enterprise Estonia (EIS). This year, EIS won the Client of the Year title for the second year in a row at the Kuldmuna (Golden Egg) awards. We sat down with Kadri Gröön to talk about the year behind them, Estonia’s international image, and why visibility matters more than ever.
Jolos, Event Marketing Agency of the Year: Taking risks can hurt, but so can just trying to survive
Yes, it happened again. Jolos rose to the top for the seventh consecutive time – and the ninth time overall – as the Agency of the Year in Event Marketing at Estonian ad awards Kuldmuna (Golden Egg). On this occasion, we sat down with the Growth Manager Jaan-Georg Tischer and Head of Sales and Account Manager Kadi-Liis Allen.
CASE STUDY | How Rethink Built Novo Nordisk’s Information Portal for Healthcare Professionals
The digital solutions agency Rethink developed an information portal for the Danish pharmaceutical giant Novo Nordisk – best known for its drug Ozempic – specifically created for healthcare professionals in Estonia. Rethink’s Partner and Service Designer, Eveli Randlane, writes about how the project came together.
CASE STUDY | Brand community as a new force in marketing: Creating the Hartwall Original Long Drink community
Longero, officially called the Hartwall Original Long Drink, has been a hit product in recent summers. When the new importer started working with the NOH Production digital agency this spring, the situation was not great. The brand’s social media accounts had to be rebuilt from scratch after the change of importer. Anyone who has done this recently knows well how little interest people have in seeing brands in their feed.
häk agency’s Dubai export attempt and lessons you won’t find in any business book
In 2022, I took a wild leap into the unknown with häk agency — to export our strategic design and web solutions to Dubai. Bold? Yes. However, it is also logical on paper: a big market, an international city, English-speaking, high expectations, and a similar time zone. Looked perfect. But theory and practice don’t always go hand in hand. Even a seasoned rally driver can misjudge a turn and crash hard. That’s what happened. Total damage on one side, writes Einar Tiimla, CEO of häk agency.
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