Stronger relationships produce stronger results – the proof

30. märts 2023

Does the strength of relationship between marketer and agency correlate with effective work? Combining unique sets of data from WARC and Aprais this ground-breaking research has answered this question with an emphatic ‘yes’. The implications are profound for marketers and their agencies, and arguably for any business relationship. The analysis has revealed that award-winning relationships are stronger, on average, both when clients score their agencies and when agencies score their clients.

Join us, together with Aprais and WARC to hear the results and to learn what you can do to bring your team relationships to an award-winning level.


  • Kim Walker – Chairman, Aprais
  • Amy Rodgers – Head of Content, WARC Creative
  • David Tilman – SVP, WARC