Spotlight: Reach Curves Gone Rogue
Measurement is no doubt more of a priority for members than ever before with topics such as media effectiveness & measurement and return on media investment topping the list of media priorities for our members in 2023. Reach has constantly been a key indicator to campaign success but what if reach planning isn’t as effective as we first thought?
In this session Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence) will share her latest research with us detailing how reach planning is failing and what we should be planning for instead to help change a broken measurement landscape and in turn lead of overall marketing effectiveness.
- 12 April 2023 11:00 am
- Duration: 30 mins + 10 mins Q&A