Generative AI, such as ChatGPT, has gained significant attention in recent months, capturing the interest of the general public and professionals alike. In particular, the Marketing and Advertising community has shown high adoption rates of this technology, recognizing its potential to transform how ideas are planned, created, and activated. ChatGPT and other generative AI models are being experimented with to create customer communication and content, marketing activation ideas, research & insights, and even SEO.

However, while the excitement around generative AI is palpable, we must also acknowledge the challenges it poses. These challenges include issues with bias and false information, data privacy, plagiarism, malware, and its potential impact on employment. It is essential for industry practitioners to familiarize themselves with the technology and its potential use cases while remaining conscious of these challenges.

• Event date: 8 March 2023
• Duration: 45 mins + 10 mins Q&A
• Guest speaker: Jamshed Wadia, Vice Chair of Digital, Asia, Edelman

Register here