THE GREAT CREATIVE MOBILIZATION: KAGU_the_agency is assembling the ultimate creative team
The on-demand creative agency KAGU is calling all talented, experienced, and proactive creatives to join The Creative Wolfpack—a network designed to bring the best minds together for the right projects, at the right time. Partners Katriin and Gunnar Hunt explain.
I gotta ask, is this just a bold headline or the real deal?
Katriin: Oh, it’s 100% real. Anyone who’s followed KAGU knows that our success has always come from The Creative Wolfpack. The secret? Making sure the best person for the job is the one executing the idea—no compromises, no guesswork, just top-tier talent.
Gunnar: What we’re doing differently now is how we bring people into the pack. We’ve created a streamlined application on our website that makes it easy for top freelancers and agencies to join our network—so when the right project comes up, we already know who to call.
Why are we doing this? Won’t it shake up the market too much?
Gunnar: Over the last six months, we’ve been shaping our own ethical framework for collaboration. A big question has been: How do we navigate a world where creatives work both as freelancers and within agencies? The answer? Transparency.
Katriin: Let’s say we identify Gregor-Silvester (random name) as the perfect artistic director for a project, but he works at Spank (another random name). Instead of going behind anyone’s back, we reach out to Marge (this name is intentional) and say:
“Here’s the project, here’s the budget, and here’s the AD we’d love to work with. Do we go through Spank, or is he available as a freelancer?”
Gunnar: This benefits everyone. Agencies can maximize their teams’ workload during slower periods, and we avoid burning out creatives who are already booked at 130% capacity— something that happens all the time in our industry.
Any risks with this Wolfpack of yours?
Gunnar: Of course. For one, the market becomes more transparent, which means some familiar complaints might disappear: “Why didn’t you call me? I could have done it better!” or “I have no idea who to hire for this or how to reach them!”
Katriin: But hey, collaboration always comes with risks. If the right briefs start reaching the right people, we might just end up with a creative market that’s stronger, more connected, and more efficient than ever. And honestly, we’re okay with that.
Author: KAGU Agency
