Tallinn Music Week (TMW) kutsub Turundajate Liidu liikmeid osa võtma rahvusvahelisest muusikatööstuse konverentsist 11.-13. mail, mille raames viiakse läbi töötuba “Music In Advertising”, räägitakse uutest trendidest sponsorluses, brändide koostööst ning tehnoloogiliste arengute mõjust muusikaproduktsioonile.
PÄÄSMED
1) Ühepäevane konverentsipass + workshop
Hind: 95 €
Pass tagab sissepääsu neljapäeval 11. mail toimuvale töötoale ja 12. mail toimuvale konverentsiprogrammile Nordic Hotel Forumis
2) PRO pass
Erihind: 150 € (tavahind 175 €)
PRO pass tagab sissepääsu TMW kahepäevasele konverentsile (12.-13. mai), töötubadesse, networkimis-üritustele, digipääsu PRO keskkonda ja eelis-sissepääsu kõikidele muusikafestivali programmi sündmustele 11.-13. mail.
Soodushinna aktiveerimiseks sisesta kood “tuli25” TMW veebipoes
TMW kureeritud programm TULI liikmetele:
Neljapäev, 11. mai
Music Estonia kontor, Telliskivi 60a, Tallinn
The Europe in Synch Academy Workshop: Music in Advertising
A day-long session brings together professionals from the Music Side and the world of advertising to learn about the respective “other side”. Advertising Experts will present insights to their work. The workshop shall enable the participants to truly understand where and how music comes into the picture.
Agenda:
- The Music Side & The Advertising Side: Structures and Processes
– Rights Owners (Publishers, Labels)
– Agencies, Clients, Production Companies
– Mutual understanding and communication
- The way of music into a commercial: creation and decisions, opinions and input, the licensing.
- Supervisors/music agents: the in-betweens
Closed session with limited number of participants.
Active participation required. APPLY HERE: https://musicestonia.typeform.
Experts/catalysts:
Francesca Barone, Content Rights Manager @ DOLCE&GABBANA, Sync Licensing and Music Rights Expert
Julian Krohn, Director Music & Audio at Scholz & Friends agency
EinS-Moderators/experts:
Markus Linde, Co-founder of Europe in Synch, Founder of thag’s agent
Marii Reimann from Music Estonia
Reede, 12. mai
Nordic Hotel Forum konverentsikeskus
10:45-11:45
Music in Advertising: Ignorance, knowledge-gaps, challenges and light at the end of the tunnel.
This panel discusses the state of synch in advertising, identifies the challenges and introduces a way towards an optimized Synch-business environment in advertising and also presents the findings of the EinS workshop.
Panelists:
Francesca Barone, Content Rights Manager @ DOLCE&GABBANA, Sync Licensing and Music Rights Expert
Julian Krohn, Director Music & Audio at Scholz & Friends agency
Markus Linde, Co-founder of Europe in Synch, Founder of thag’s agent
In addition, relevant industry experts from Estonia.
Moderated by Sandra Perens from Tier Music Publishing
12:00-13:00
Trends in sponsorship and brand collaborations market for music
The panel takes a look at the role of corporate collaboration within live entertainment.
Keynote:
Manuel Hubault, Director of Global Brand Partnerships Development of Superstruct Entertainment
Followed by a panel discussion.
Panelists:
Vilja Grotenfelt, Head of Sales and Marketing of Flow Festival
Manuel Hubault, Director of Global Brand Partnerships Development of Superstruct Entertainment
Martin Österberg, Senior Marketing Director of Polestar
14:45-15:45
Digital Innovation and A.I.
16:00-17:00
Interview: Ed O’Brien (Radiohead)
16:00-17:00
HEMI Future of Music Business – How technology is shaping the music industry
The music industry is constantly being shaped by new tech. Today, what are the emerging technologies that are driving massive changes in music? In recent years, music and technology have become irreversibly intertwined, with social media creating superstars and streaming services dethroning music moguls.The industry will surely never be the same, and the effects of technology may be more significant than some realize.
Welcome to a discussion starting from AI algorithms, Blockchain contracts, audiovisual NFT-s to the effect of social networks/apps and virtual reality on new music distribution.
Speakers:
Kristjan Heinmets, Redline, HEMI alumni
Reigo Ahven, Fairmus, HEMI grant winner
Marcelo Garibotto, VIA Music Group, HEMI mentor
Moderator: Yannis Lliopolous, ICMP, The Sound of Everything, HEMI mentor
