Lõppeva aasta veebinarid maailma tipptegijatega: mida toob kaasa 2022 ja kuidas võita Z-põlvkonna südameid?

Et WFA veebinaride seas paremini orienteeruda, avaldame 2021. aasta kokkuvõtte ka TULI portaalis. Veebinaridele saavad ligi kõik TULI liikmed ja nende töötajad – selleks tuleb luua endale konto WFA koduleheküljel.

• Economist Impact presents The World Ahead: 2022 with Tom Standage, Deputy Editor of The Economist
• Gaming Demystified 2021 with James Redden, Managing Director Asia Pacific at 2CV
• Marketing and sustainability: Bridging the gaps around the world with Rupen Desai, Global Chief Marketing Officer, Dole; Ana Maria Henao, Global Vice President of Marketing, Pepsico; Rob Dreblow, Global Head of Marketing Services, WFA; and Ioana Danila, Marketing Insights Manager, WFA
• Preparing for digital media’s privacy-first future with Katie Eyton, Chief Ethics and Compliance Officer at Omnicom Media Group, and James Aylett, Managing Director Technology at Annalect
• Implementing effective supplier diversity programs with Denis Budniewski, Director of Marketing, Agency Strategy & Production Transformation at Verizon, and Simon Francis, CEO of Flock Associates
• Diversity & Inclusion in the Production Landscape with Camelia Cristache, Senior Communications Manager and Diversity & Inclusion Lead, WFA; Sue De Lopez, Chief Growth Officer, Advertising Production Resources (APR); Traci Dunne, Strategic Consultant, APR; and Cath Cimei, Chief Opportunities Officer, MurphyCobb & Associates
• Navigating global media demand and pricing – 2021, 2022 & beyond with Mark Gallagher, EVP Global Investment at Omnicom Media Group
• Global Marketer Week 2021 recorded sessions. For this year’s WFA Global Marketer Week which took place remotely on April 20-22, the top names in the marketing industry took on some of the toughest challenges marketing has ever had to face, including online hate, diversity & inclusion and the climate emergency – while of course driving marketing effectiveness.

• WFA virtual event with the Marketoonist with Tom Fishburne, Founder & CEO of Marketoonist, in the build-up to Global Marketer Week 2021
• Can marketing be a positive force for change in a post-COVID world? with Patricia Corsi, Global Chief Marketing & Digital Officer, Bayer; Rupen Desai, Global CMO, Dole; Paul Kemp- Robertson, Co-founder, Contagious; Stephen Kehoe, President and CEO, Asia-Pacific, Edelman; Arba Kokalari, Member of the European Parliament; and Helena Leurent, Director General, Consumers International
• Digital media and the demise of identity with Ari Paparo, CEO of Beeswax and Gerry D’Angelo, VP Global Media at Procter & Gamble
• Shortcutting your marketing transformation with Nick Broomfield, Executive Director & Global Client Lead at Dentsu SCHEMA
• How to win the hearts of Gen Z in 2021 with Timothy Armoo, CEO of Fanbytes, and Jan Nixon, Senior Marketing Manager-Youth at Public Health England
• Brand building in uncertain times with Pablo Gomez, Chief Digital Officer and Media Lead – Insights Division at Kantar NASEAP, and Irene Joshy, Regional Creative Head at Kantar Insights APAC
• Building your brand in an eCommerce environment with Pablo Gomez, Chief Digital Officer and Media Lead – Insights Division at Kantar NASEAP
• Growth Metrics – shift from a savings outlook to a value creation approach with Simon Francis, CEO of Flock Associates; Mike Campbell, Head of International Effectiveness at Ebiquity; Simon Tilden, Senior Consultant at Alchemists; and Vlad Komanicky, Founding Partner at Alchemists
• Managing your sponsorship initiatives post-pandemic with Ian Malcolm, President & CEO of Lumency