WFA webinar: Global trends in creative in-housing
Join us for this interactive webinar with Anheuser-Busch InBev (draftLine), The Observatory International and
WFA to hear about and discuss global trends in creative in-housing. TULI liikmed, registreerige end läbi liikme sektsiooni.
- Rob Foster, Senior Consultant at The Observatory International, will share an overview of our
recent joint study on global in-housing trends, debunk some myths and help WFA members understand
the practicalities of building and running a successful in-house agency
- Tracy Stallard, Global VP of draftLine (AB InBev’s in-house agency), will share the journey of their
550 people strong global in-house agency that is driven by the need to be closer to the customer and
produce a lot more content in an agile, constant “test and learn” mode. She will also shine a light on
how draftLine has helped to breakdown the silo’s of their media and content practices to unify its
marketing in ways it hadn’t beforehand.
TULI liikmetele eksklusiivne ligipääs. Registreerimislink asub liikmele sektsioonis.
12. november 17:00 Online/Eelregistreerimisega