WFA Webinar: A Global Roadmap for HFSS Ad Standards

24. juuni 2025

How can the advertising industry help shape a healthier global food environment?

Join the World Federation of Advertisers (WFA), the International Food and Beverage Alliance (IFBA) and the International Council for Ad Self-Regulation (ICAS) for a timely webinar on the role of advertising self-regulation in reducing children’s exposure to the marketing for foods and non-alcoholic beverages high in fat, sugar and salt (HFSS).

With growing regulatory pressures on food marketing and declining support for advertising self-regulation, the industry must demonstrate its ongoing commitment to responsible marketing. Robust, collective ad standards are part of the solution.

During this session, we will present a new Global Roadmap, developed collaboratively to drive a deeper understanding of the global conversation on obesity and outline the practical role that proportionate advertising restrictions can play in effectively reducing children’s exposure to HFSS ads.

  • Tuesday, 24 June 2025 from 13:00 to 14:00 (CEST)

This webinar is open to:

  • WFA members
  • Brand members of WFA National Advertiser Associations
Read more