The Future of AI Search is Now: How Consumer Behaviour and AI are Reshaping the Search Experience

With over 20 years of experience navigating the front lines of the advertising evolution, I specialize in steering complex organizations through digital transformation. Currently, as Head of Search+ for Google Italy, I lead our national Search business through its most significant shift yet—harnessing the power of AI and data-driven solutions to redefine how brands connect with people. Beyond my core business responsibilities, I serve as an EMEA Future of Search Ambassador, evangelizing the next era of technology to the wider digital ecosystem. I believe that true transformation is as much about people as it is about technology; as an ICF ACC Certified Coach, I am deeply committed to executive coaching and fostering the next generation of leadership talent.

Bringing together both the Exclusive Speaker Sessions and the Community Chats, EACA Chats is an umbrella term for inspiring presentations, webinars, panels and fireside conversations with experts, speakers and industry leaders from across the world.