WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.

Organisations have tried to drive transformation with capability interventions, but most have only seen modest shifts because they treat briefing as a technical skill when it’s actually a high EQ skill.

Join guest speakers from The Liberty Guild as they share a new approach to training for creative briefing that leverages Artificial Intelligence to stoke the growth of Emotional Intelligence. The goal is to teach marketers to spar with AI to refine and inspire their thinking, writing, and delivery.

• 2:00pm London |  9:00am New York | Other time zones.

This webinar is open to:

• WFA members
• Brand members of WFA National Advertiser Associations

This webinar will be recorded.