This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
Focus of this session: Smarter management of inventory/principal media and other non transparent agency revenue sources
Inventory media is now the biggest game in town and growing globally. This webinar will highlight how to assure that benefits are shared to clients, controlled and are managed for price reductions. FirmDecisions will outline the issues, share updates and best practice to maximise advertiser benefits and help direct conversations with agencies. New revenue sources and agency incentives are also steadily growing and this session will also pull back the curtain to shed more insights on these new practices.
This module will provide:
- An overview of inventory/principal media, trends and how it is utilised by agencies
- New agency revenue sources, an overview
- Watch-outs for advertisers.
- How to better manage and control inventory media to your advantage
- Key questions to ask agencies.
- Top tips for greater accountability and transparency
Who this module is aimed at: Marketing, media and procurement professionals, mid-level managers and junior marketing roles.
Presenter: Dale Garvie Managing Director FirmDecisions APAC, Matt Braid Managing Director FirmDecisions ANZ
8:00 am London | 3:00 pm Singapore/Hong Kong/China | 4:00 pm Japan | Other time zones
Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.
Note that all sessions are hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.
