This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
Focus of this session: Privacy 101
Overall, this module will equip marketers with the knowledge and tools they will need to navigate the evolving privacy landscape and thrive in a privacy-first AI digital world.
This module will provide:
- An overview of the current digital and privacy landscape, including key trends and the impact of AI.
- Mythbusting on the Privacy chrome announcement & the future of cookies.
- Leveraging first-party data strategies & AI to navigate the privacy-first digital landscape, build customer trust, and differentiate your brand, to be the Marketer of the Future.
- How Google ad platforms are preparing for privacy changes.
- Practical next steps for marketers to prepare for a privacy-first digital world.
Who this module is aimed at: Marketing practitioners who are looking to better understand Meta’s investments in AI and how those investments are driving performance today and setting up for growth tomorrow
Duration: 60 minutes, including Q&A.
Presenter: Mike Katayama, Ads Privacy Go-to-market APAC lead, Google
8:00 am Brussels | 4:00 pm Singapore/Hong Kong/China | 5:00 pm Japan | Other time zones
