Production has undergone significant changes as a result of new working models and technology. Understand how regional nuance and structures influence production models in APAC, and receive best practice in driving effectiveness and efficiency across the production process.
Focus of this session: Production models and ways-of-working
This module will provide:
- An overview of key productions trends across APAC
- Trends in production models, including decoupling
- The role of new tech, such as Generative AI, in the content production supply chain
- The roles of marketing teams and agencies in the production process
- Key watch outs and best practice
Who this module is aimed at: Marketing, Brand and Procurement Leads
