Within the framework of the TULI & EIS export project, a six months tailor-made programme “How to Export Creative Services” designed by PARK Academy was launched in February 2025. PARK’s client portfolio includes companies such as LEGO, BMW, Roche, Miele, Haleon, etc.
It is a practical and comprehensive training which consists of six modules and seven workshops, and aims to provide the creative agencies of TULI with systematic knowledge on how to design a creative service with a strong value proposition that can be exported to potential foreign markets.
The programme includes theoretical training, introduction of the best international practices and case studies, and step by step practical guidelines with assignments and one on one tutoring/mentoring. The assignments are helping the participants to apply the theory to their practice, giving them the appropriate processes, methods and toolbox to become successful and fit for export within their industry.
All workshops are in-person meetings led by a programme manager Frans Joziasse and are held in Tallinn. Each workshop also features additional external experts via online meetings, game changers in the industry, to share their practical knowledge and tips (such as Andrew Barraclough, Andy Sharpe, Simon Ritchie, etc.).
Timeline and modules
- February 17, 2025: Tutoring: Design Leadership and Design Research
- March 13, 2025: Presentation of Assignments Design Leadership and Design Research
- March 24, 2025: Tutoring: Design Customer Experience and Design Value
- April 29, 2025: Design Strategy and Presentation of group assignments Design in Customer Experience and Design Value
- April 30, 2025: Design Management
- June 12, 2025: Presentation of Design Strategy and Design Management
- June 13, 2025: Next Steps and Evaluation of the Programme
