AI is reshaping how consumers discover, evaluate and purchase products and services, fundamentally reshaping search dynamics. For brands, this evolution raises critical questions about visibility, measurement and relevance in a world where AI models increasingly mediate consumer journeys.
In this one-hour session, we’ll be joined by Google to explore their vision for the future of AI-driven search and its implications for marketers. We’ll explore how consumer journeys are shifting, how Google is evolving its search experiences and the key factors shaping AI-generated responses.
In partnership with handpicked experts, WFA’s AI Knowledge Spotlight aim to help marketing professionals stay ahead of the AI developments transforming their marketing.
- 11 a.m. New York | 4 p.m. London | 5 p.m. Brussels | Other time zones
