Following the launch of the ‘Action Guide for Media to Reduce Greenhouse Gas Emissions’, launched at Cannes, GARM/ANZ/ISBA & the 4As will be hosting an industry-wide webinar in September to increase awareness of present-day solutions to reducing the media industry’s climate impact.

Webinar for Advertisers, led by GARM, ISBA, AA/ANZ and the 4As. By way of reminder, the 10 actions listed in the guide are: 

Sustainable Supplier Selection & Infrastructure: 

• Build a sustainability assured media partner list
• Streamline your media value chain & technology

Optimize Assets for Media Decarbonization: 

• Drive Asset sustainability based on media sufficiency
• Compress & consider length of digital creative formulas
• Stream content & landing destinations vs. Pre-load

Sustainable Media Planning & Buying: 

• Optimize flighting to include off-peak energy periods
• Streamline & optimize data usage
• Look for sustainability in print
• Look for sustainability in outdoor
• Consider emissions data in media measurement models

These actions will be reviewed an expanded on during the webinar. 

• The webinar will last an hour including 15 mins for Q&A.
• 11am New York | 4pm London  | Other Timezone

Register here