Action Guide for Media to Reduce Greenhouse Gas Emissions

21. september 2023 - 22. september 2023

Following the launch of the ‘Action Guide for Media to Reduce Greenhouse Gas Emissions’, launched at Cannes, GARM/ANZ/ISBA & the 4As will be hosting an industry-wide webinar in September to increase awareness of present-day solutions to reducing the media industry’s climate impact.

Webinar for Advertisers, led by GARM, ISBA, AA/ANZ and the 4As. By way of reminder, the 10 actions listed in the guide are: 

Sustainable Supplier Selection & Infrastructure: 

  • Build a sustainability assured media partner list
  • Streamline your media value chain & technology

Optimize Assets for Media Decarbonization: 

  • Drive Asset sustainability based on media sufficiency
  • Compress & consider length of digital creative formulas
  • Stream content & landing destinations vs. Pre-load

Sustainable Media Planning & Buying: 

  • Optimize flighting to include off-peak energy periods
  • Streamline & optimize data usage
  • Look for sustainability in print
  • Look for sustainability in outdoor
  • Consider emissions data in media measurement models

These actions will be reviewed an expanded on during the webinar. 

  • The webinar will last an hour including 15 mins for Q&A.
  • 11am New York | 4pm London  | Other Timezone
Register here