BALTIC BRAND FORUM | Annika Avikson: We should ask ourselves more often: am I brave enough?
Brave enough to stand out. Brave enough to be honest. Brave enough to trust your instincts. Brave enough to swim against the current. Brave enough to trust your gut, not just the numbers. Brave enough to go wild. And make mistakes. And admit them. Brave enough to stay consistent.
Polaroid’s Head of Brand Strategy Dovile Banyte on the viral campaign: “We weren’t thinking about how to sell the product, but why we exist in the first place”
Are people fed up with digital life? At least, that seems to be the case judging by how people have responded to Polaroid’s recent campaigns. As an analogue camera brand, Polaroid is encouraging people to live a more analogue life – and its target audience seems to like the idea. Head of Brand Strategy Dovile Banyte, who will speak at the Baltic Brand Forum in September, talks about the company’s philosophy and how she came to work for the legendary brand.
KAGU Expands: Kärt Tomp Joins as Creative Network Lead
The Estonian Marketing Association’s former Communications Project Manager, Kärt Tomp, joined KAGU on September 1. Her role is to lead and support KAGU’s network of creative talent, develop the agency’s creative network, and contribute to the growth of an open creative economy. All with one goal in mind: preparing KAGU_the_agency to expand its international reach.
Global design festival OFFF makes its debut in Estonia
The internationally acclaimed design and creativity festival OFFF will take place in Estonia for the first time on 9–11 June 2027, bringing its unique blend of innovation, collaboration, and inspiration to Tallinn. The festival serves as a global meeting point for leading voices and emerging talents across art, design, and digital culture.
Sweep, Design Agency of the Year: Our mindset is that we’re always willing to challenge our own beliefs about what it takes for a brand to succeed
This year at the Kuldmuna (Golden Egg) Festival of Creativity, Sweep, celebrating its fifth anniversary, was awarded the title of Design Agency of the Year. In this category, they won one gold, three silvers and four bronzes. Sweep’s partner Siim Nikopensius and COO Sandra Ollik talk about how they find clients abroad and what changes lie ahead in marketing.
EIS, Client of the Year: Breaking into international markets is becoming increasingly difficult as countries compete more aggressively than ever
“The country’s biggest challenge is overall visibility,” says Kadri Gröön, head of marketing and communications at Enterprise Estonia (EIS). This year, EIS won the Client of the Year title for the second year in a row at the Kuldmuna (Golden Egg) awards. We sat down with Kadri Gröön to talk about the year behind them, Estonia’s international image, and why visibility matters more than ever.
META Advisory, Communications Agency of the Year: We don’t take on projects that don’t even cover people’s salaries
META Advisory has had a difficult but successful year behind it – as reflected both in improved financial results and in winning the title of Agency of the Year at the Kuldmuna (Golden Egg) awards for the second year in a row. Managing Partner Andreas Kaju talks about how hard they worked last year, why they were not operating at the limits of their capacity, and whether the creativity of communications agencies even fits within the Golden Egg framework.