VELVET 20 | “We are proud of the awards, but more proud of the people who have left.”
“Of course over the years there have been difficult moments when you think to yourself, just shove your Velvet where the sun doesn’t shine, but that has never happened,” says one of the partners, Janno Siimar. Instead, what has come true is that Velvet celebrated its 20th anniversary this year.
NEW MEMBER ALERT | The on-demand creative agency KAGU: When we write to you, you know something good will be coming your way
What the @?€! is an on-demand creative agency? We’re about to find out, as KAGU’s head honchos Katriin and Gunnar Hunt explain. In any case, they have one goal in mind: to shake up the market.
The rising value of the most overlooked title in Estonia: Strategic Planning
Senior Strategic Planner Nilay from Zavod Advertising has marked down her key takeaways following her attendance at the Making Sense 2022 conference. She highlights that the event had a refreshing focus on the value of strategy and the importance of data interpretation, thanks to the brilliantly picked keynote speakers. “I hope that the industry leaders can benefit from this momentum to take a moment and reconsider the value of strategists in the Estonian advertising ecosystem.”
