Emor: Ülemiste Remains Tallinn’s Most Popular Shopping Centre, While T1 and Kurna Park Strengthen Their Positions
Emor’s latest trend survey of Tallinn’s shopping centres shows that the competitive landscape among the major centres has remained largely stable. Ülemiste continues to be the best-known and most visited shopping centre, followed by Kristiine and Rocca al Mare shopping centres. In recent years, T1 and Kurna Park have strengthened their positions as destinations for shopping for food and other consumer goods.
OFFF Tallinn Announces First Speakers
OFFF Tallinn, the international festival celebrating creative excellence in design and digital culture, will make its Estonian debut on June 9–11, 2027. The festival has now revealed its first speakers, along with its visual identity and theme, “Attached”, created by Estonian creative agency Sweep.
BALTIC BRAND FORUM | Annika Avikson: We should ask ourselves more often: am I brave enough?
Brave enough to stand out. Brave enough to be honest. Brave enough to trust your instincts. Brave enough to swim against the current. Brave enough to trust your gut, not just the numbers. Brave enough to go wild. And make mistakes. And admit them. Brave enough to stay consistent.
Polaroid’s Head of Brand Strategy Dovile Banyte on the viral campaign: “We weren’t thinking about how to sell the product, but why we exist in the first place”
Are people fed up with digital life? At least, that seems to be the case judging by how people have responded to Polaroid’s recent campaigns. As an analogue camera brand, Polaroid is encouraging people to live a more analogue life – and its target audience seems to like the idea. Head of Brand Strategy Dovile Banyte, who will speak at the Baltic Brand Forum in September, talks about the company’s philosophy and how she came to work for the legendary brand.
KAGU Expands: Kärt Tomp Joins as Creative Network Lead
The Estonian Marketing Association’s former Communications Project Manager, Kärt Tomp, joined KAGU on September 1. Her role is to lead and support KAGU’s network of creative talent, develop the agency’s creative network, and contribute to the growth of an open creative economy. All with one goal in mind: preparing KAGU_the_agency to expand its international reach.
Global design festival OFFF makes its debut in Estonia
The internationally acclaimed design and creativity festival OFFF will take place in Estonia for the first time on 9–11 June 2027, bringing its unique blend of innovation, collaboration, and inspiration to Tallinn. The festival serves as a global meeting point for leading voices and emerging talents across art, design, and digital culture.