CASE STUDY | How Rethink Built Novo Nordisk’s Information Portal for Healthcare Professionals
The digital solutions agency Rethink developed an information portal for the Danish pharmaceutical giant Novo Nordisk – best known for its drug Ozempic – specifically created for healthcare professionals in Estonia. Rethink’s Partner and Service Designer, Eveli Randlane, writes about how the project came together.
CASE STUDY | Brand community as a new force in marketing: Creating the Hartwall Original Long Drink community
Longero, officially called the Hartwall Original Long Drink, has been a hit product in recent summers. When the new importer started working with the NOH Production digital agency this spring, the situation was not great. The brand’s social media accounts had to be rebuilt from scratch after the change of importer. Anyone who has done this recently knows well how little interest people have in seeing brands in their feed.
häk agency’s Dubai export attempt and lessons you won’t find in any business book
In 2022, I took a wild leap into the unknown with häk agency — to export our strategic design and web solutions to Dubai. Bold? Yes. However, it is also logical on paper: a big market, an international city, English-speaking, high expectations, and a similar time zone. Looked perfect. But theory and practice don’t always go hand in hand. Even a seasoned rally driver can misjudge a turn and crash hard. That’s what happened. Total damage on one side, writes Einar Tiimla, CEO of häk agency.
NEW MEMBER ALERT | Agenda PR Managing Partner Janika Ritson: Working in a Communications Agency is an Opportunity to Make a Real Impact on Estonian Society
We are talking with Agenda PR’s Managing Partner Janika Ritson about daily news, burnout, AI, and more. The esteemed communications agency had stepped away from TULI activities for some time, but now we are back in the same boat.
Maris Altsoo, Head of The Golden Egg Event Marketing Jury: Even the Best Ideas Lose Value if They Are Executed Poorly
The Golden Egg event marketing jury is led by Maris Altsoo, partner and creative director at Milestone Events. In the interview, she discusses how to better understand event marketing, how to integrate creativity and innovation into one’s work, and what aspects play the most significant roles in this field.