Making Sense conference

13-14 November, RARA (Tõnismägi 2, Tallinn)

A marketer must constantly position themselves in the past, present, and future. They need to know what happened, what is happening, and – most importantly – what is going to happen. It is said that a marketer must be one step ahead. No. In fact, they must be several steps ahead.

Estonian Marketing Association’s conference Making Sense will take place this year on 13-14 November at the Estonian National Library (Tõnismägi 2) and will explore what the role of the marketer will be in the future. The two days will offer an inspiring space for joint discussions and shaping new ways of thinking.

We will focus on how a rapidly evolving world, technological innovations, and continuous innovation shape the future of marketing. We will discuss what skills, mindsets, and strategies are truly needed in a world shaken by technology and how best to prepare yourself to stay competitive both in Estonia and internationally. Marketers from both agencies and brands are welcome.

At the Making Sense 2025 conference, you will learn how to be an effective, flexible, and future-oriented marketer. You will gain international experience, practical advice, and valuable contacts. All this to really make use of your knowledge and capabilities, whether your focus is on brand work, agency work, or collaboration between the two.

Coming soon!

The first speakers are:

• Will Gilroy (Director of Communications and Strategy at the World Federation of Advertisers, WFA) will reveal the background and trends shaping marketing communication in 2025 and beyond. What does the future marketer look like in a world where the rise of technology and digital marketing is far from over?
• Jyrki Poutanen (Co-founder and Creative Director of agency United Imaginations) will share the growth story of his agency. In three years, the team has grown from six people to 37 members, at a time when many agencies are shrinking. We will learn how teams and structures must change to prepare an organization for rapid growth and implementing new trends.

We will announce the next speakers soon.

We will also focus on export: a representative from EIS and three companies will share their inspiring experience stories. The Estonian Marketing Association’s export group will present their pilot export strategy idea.

The Making Sense conference is co-funded by the European Union.

Estonian Marketing Association member ticket 225 €+VAT
Student ticket (with a valid student card) 225 €+VAT
General ticket 270 €+VAT

The ticket will include snacks, coffee, lunch, and the award ceremony of the effectiveness competition TULImust which will be held at the end of the first day. 

The Making Sense conference is co-funded by the European Union.