As the world leader in media investment analysis, Ebiquity will provide an overview of the media trends, leveraging Ebiquity proprietary data along with industry sources, to provide an independent perspective on some of the key media trends in APAC. This session will provide a valuable resource for your 2025 planning and includes advice that will enable you to optimise your media spend.
Focus of this session: 2024 Media trends and impact on 2025 advertising
The advertising landscape in APAC is rapidly evolving, driven by technological advancements and changing consumer behaviour. By staying informed of these trends and adapting your strategies accordingly, you can effectively engage your target audience and drive meaningful business results in 2024 and beyond.
This module will provide:
- An overview of the media trends that will impact your 2025 planning
- Some of the opportunities and threats you need to be across
- Common pitfalls and watchouts that could impact your planning.
- Content will cover a range of media for example the rise of short-form video, programmatic video and influencer marketing
